Eyeconic Kajal New Shades Archives

This summer, give your black kajal a break! Let your eyes be the focus as you go Eyeconic in color with five brand new looks from Lakmé. The all new Lakmé Eyeconic in shades of White, Green, Grey, Brown, and Blue let you give a twist to your traditional ‘Black’ eyes, making them look bigger and more dramatic. With the new range by your side, you can go from natural earthy eyes during the day to totally mesmerizing smokey eyes at night.

Created in collaboration with Daniel Bauer, Lakmé Make-up Expert, the five unique looks have been demonstrated through the gorgeous Kareena Kapoor. True to their name, ‘White Intervention’, ‘Divine in Green’, ‘Grey Goddess’, ‘Brown Haze and ‘Bolt of Blue’ will make sure that this summer, all attention stays on your eyes!. Look inside for details of how to create the looks.

Lakmé Eyeconic White intervention: A dash of white on the waterline creates the illusion of bigger eyes, making it an uber chic look for women who embrace that perfect blend of profession and high-fashion.

Click Here to see Sarah Jane Dias recreate this look

Lakmé Eyeconic Divine in Green: A classic winged look that adds a dash of color to your eyes, giving you the perfect refreshing look for an evening out with friends.

Click Here to see Sarah Jane Dias recreate this look

Lakmé Eyeconic Grey Goddess: An edgy alternative to black, this new look is charismatic and will make you dazzle at night.

Click Here to see Sarah Jane Dias recreate this look.

Lakmé Eyeconic Brown Haze: Glam up your evenings with this versatile look that exudes elegance and grace while recreating a soft brown smokey eye.

Click Here to see Sarah Jane Dias recreate this look

Lakmé Eyeconic Bolt of Blue: Got a night out? This no fuss liner look will make your eyes look mystical while adding drama to your overall persona.

Click Here to see Sarah Jane Dias recreate this look.

My favorite is definitely the one with the Brown Eyeconic Kajal. It’s by far the best brown kajal I’ve used and the look is so elegant and wearable.

Which look is your favorite? Do let me know in the comments below.

After the phenomenal success of Lakmé Eyeconic Black Kajal, Lakmé brings home yet another international trend in the form of Lakmé Eyeconic White- an innovation that’s likely to break all codes of traditional kajal usage’.

Eyeconic White

For years, the black kajal has remained an integral part of an Indian woman’s beauty regime, but the new Lakmé Eyeconic White promises to change the game for eye make-up. Spotted at several runways internationally this is a first of its kind introduction by Lakmé in India. Along with white, Lakmé also introduces four must-have shades of brown, blue, grey and green to the Eyeconic collection.

Eyeconic Green

The Eyeconic shades by Lakmé are easy to apply and require zero maintenance, just like your regular black. In merely one stroke the kajal promises a smudge-free professional finish up to 10 hours. It comes with a waterproof formulation that allows one to be carefree while washing face or even travelling. It is dermatologically tested and is safe to apply with its two-way retractable twist-up format.

Speaking about the outstanding looks created for Eyeconic’s new range, Natasha Nischol, Lakmé Make-up Expert mentions, “The new range of Eyeconic is extremely unique and promising. White is an exciting color for the eyes, which can be used in the waterline to open up your eyes, or in the inner corners for the hint of brightness. Alternately you could also use it on the upper eye lids alone or with another color for a more dramatic effect. We have crafted some amazing looks with Kareena Kapoor to showcase the potential of this unusual color. Each color from the range is very unique and thoughtfully chosen to suit the Indian skin type. As a make-up professional, I am confident that this launch will surely create waves in the beauty and fashion scene in India.”

Shades of Lakme Eyeconic Kajal are priced at Rs 250 (0.35 gm) and will be available at all leading beauty stores starting 21st December 2013.

Lakmé presents five D.I.Y. looks with the new Eyeconic shades

Press Release: Lakmé presents new Eyeconic White Kajal!