You know that feeling when you learn something new about a product and then you look at it with a completely different perspective? That is what happened to me at an event held last week in Kolkata where Orient Electric showcased their new Aero Series range of fans. The humble fan has been around for generations but honestly speaking, we only tend to appreciate it when there is a power cut and we are roasting in the heat and humidity. Thankfully, Orient Electric does not think like us and has made it a motto to completely overhaul our thought process regarding the unassuming ceiling fan with the Orient Electric Aero Series range.
Orient Electric Aero Series Range
At the event and press conference, we got to see and experience the new range of Aero Series fans which looked like the perfect blend of style, functionality and modern technology. Atul Jain, Sr. Vice president and Business Head, Fans, Orient Electric spoke about the history of the brand and the fact that its journey actually started from Kolkata way back in the 1950’s. The first fans manufacturing plant of Orient was in Kolkata and the fact that now, every second fan that is exported out of India is an Orient fan.
Coming to the Aero series, the idea behind creating these fans was to connect with new-age customers who are looking for a lot more. Gone are the days when people used to buy consumer goods looking only at functionality and value for money. Nowadays, aesthetics play a very important role in determining consumer purchase habits and people are open to shelling out slightly more to ensure that the products align to their personal style and day-today needs. And with the Aero series, Orient Electric aims to do just that. These are a premium range of ceiling fans that focuses on high air delivery, silent operation and elegant aesthetics. Priced above Rs 4000, the fans are available in different styles and Mr Jain added that the range has been a phenomenal success and it has taken Orient Electric to the No. 1 position in the premium fans segment. He also added that the company is looking to increase market penetration in Eastern and North-Eastern India.
This was a very different launch event for me and one that I really enjoyed. Rarely do we get to know about what goes on behind the scenes and the thought-process behind creating a revolutionary product. I also got to experience how the Aero range of fans work and I was really impressed by the technology. For details on the Orient Electric Aero Series range and review, watch out for my next post.
This post is written in collaboration with Orient Electric