Remember the year 1995? Dilwale Dulhania Le Jayenge had released, I was a teen and madly in love with Raj a.k.a. Shahrukh Khan. That time, there were no multiplexes and going to the movies was not a regular affair so I watched it at home thanks to my local ‘cablewala’. DDLJ was the topic of discussion in school and we girls used to buy posters and swoon over SRK’s dimples and his Raj act. 1995 or rather the 90’s were also popular for another thing. The brown lipstick! Everyone used to wear it. Even Kajol in DDLJ wore mostly brown lipstick if you remember.
With the turn of the century, lip colors started to get bolder and brighter and brown was somehow relegated to being a ‘mom’ color. Fashion magazines advised against wearing brown as it would make one appear much older and so the reds, hot pinks and oranges had a field day. But as they say, old is gold and remarkably, brown made a stunning comeback primarily due to Kylie Jenner. In 2014, everyone was trying to do a Kylie Jenner lip and Gerard Cosmetics also got into the act of coming out with that perfect KJ lip color. The result? Gerard Cosmetics 1995 lipstick created in collaboration with popular Youtuber, Jaclyn Hill.