Tonight, awaken a transformation for naturally glowing, even toned skin with NEW Enlighten Skintone Correcting Collection, a visionary skincare regimen from Estée Lauder with an “enlightened” approach to luminous, naturally beautiful skin. Leaders in night repair, Estée Lauder Scientists leveraged new research that shows daytime damage leads to proliferation of pigmentation each night. Formulated with Estée Lauder’s most intensive, comprehensive skintone correcting technology, NEW Enlighten’s potent formulas work night and day to help break the cycle of daily assaults and irritation that lead to hyper pigmentation and dark spots, revealing naturally glowing, even-toned skin. Skin’s transformation begins immediately as it’s enlivened with hydration and new radiance. Overtime, skin’s natural beauty emerges as the benefits build and skin reclaims a fresh, naturally healthy glow as spots, discoloration, blotchiness and redness appear significantly reduced.
NEW INSIGHT: THE CYCLE OF PIGMENTATION
Understanding that discoloration is a top, universal concern for women, Estée Lauder Scientists have been dedicated to researching the day/night rhythm of pigmentation and found that nighttime is when dark spots, discoloration and other types of hyper pigmentation are exacerbated. The cycle begins each day when skin accumulates damage from exposure to environmental assaults, such as UV and pollution. At night, the damage skin accumulates during the day causes natural cellular responses that can cause excess pigmentation, leading to a dark spot or discoloration that stands out from the rest of the skin over time.
NON-STOP TREATMENT & PREVENTION
Estée Lauder developed NEW Enlighten to work with skin’s own rhythms – night and day – to help address this excess pigmentation and reveal a smooth, fresh, even-toned look today, tonight and tomorrow.
- By Night, Correction–Each night, NEW Enlighten infuses skin with Estée Lauder’s most advanced spot-correcting and brightening technology to help address skin’s nighttime pigmentation response while helping correct the look of existing imperfections.
- By Day, Protection – Each day, this visionary new regimen helps defend skin against damage that contributes to spots, uneven pigmentation and other imperfections. NEW Enlighten helps minimize the effects of daily environmental exposure with a triple defense – defends against UV, defends against the visible irritation effects of pollution and defends against free radicals.
- Tomorrow, Transformation – Real change takes time and skin needs consistent, powerful treatment to achieve and maintain visible results. When used together, the NEW Enlighten regimen works together to give skin non-stop treatment and benefits are maximized.
NEW Enlighten is priced at INR 5,200/- (30ml) and INR 7,200 (50ml) and will be available from December 2014 onwards across all Estee Lauder stores and counters in Mumbai, New Delhi, Bangalore, Kolkata and Chennai.