A few weeks back I attended the #Instaxicated bloggers meet with Fujifilm India where I got introduced to the Instax history, played with the entire range of Instax cameras and especially, the newly launched Instax Mini 8.
In today’s age of instant pictures, instant viewing and instant uploading, we have forgotten how it feels to physically hold a picture and relive those memories. Fujifilm wanted us to go back to those days and that is the reason behind the creation of the very popular Instax range of cameras. As explained by Abha Mary Xess, Manager of Corporate Branding, PR & Media relations of Fujifilm India, Instax is a unique product, the only one of its kind that “enables users to create photos that are unique, immediate, and remain with them forever.”