I’m every woman, it’s all in me
I can read your thoughts right now
Every one from A to Z…..

Yes, I am every woman. I am proud of my femininity. Proud of my indomitable spirit. Proud of rising liking a phoenix every time I am pushed down. Proud of dreaming big. Proud of my desires. Proud of owning my temptation.

A few days back there was an event in Kolkata that saw the launch of a new brand identity of Secret Temptation from the house of McNROE with the tagline “Own Your Temptation“. The tagline was chosen because the brand wants to encourage and empower people to pursue their temptations. To not be intimated and work towards achieving their dreams till it becomes part of their identity. 

I like the tagline. More so as a woman because owning our temptation is not something we are encouraged to do in our society. Women have to be submissive. Women have to be satisfied with very little. Women cannot pursue their goals aggressively but women have to support their men while they do that. Women have to be selfless. Women cannot have desires. Women have to be this. Women have to be that etc etc. These absurd archaic stereotypes need to be demolished. Women can be whoever they want to be. And it is time the world wakes up to women chasing their desires, their temptations. 

On a personal note, I have always believed in doing exactly what I wanted and working hard for it. From proving my worth in a financial organisation with an arts background to sustaining a blog for the last six years without having any writing or blogging experience whatsoever. For me, owning my temptation means never having any regrets because at one point everything that I’d do would be exactly what I’d wanted 🙂

Secret Temptation Desire Body Spray

Desire, the new fragrance from Secret Temptation is created for the woman who is confident, passionate and is not afraid of expressing her desire to achieve what she wants. A new entry into Secret Temptation’s existing range of perfumed body sprays, Desire is an intoxicating fragrance of Turkish roses, germanium and musk. The fragrance is feminine, elegant, sensual and super-wearable. 

Desire is priced at Rs 210/– for 150 ml.

 

PR Sample