When a smoothie and juice bar opens up five outlets in a span of thirteen months, you know they are doing something right. I had heard great things about The Yellow Straw but it was only till I visited their restaurant last weekend did I understand what the craze was all about. The Yellow Straw is the brainchild of two ex corporate honchos, Piyush and Vikram, who decided that starting off something on their own was much more rewarding than slogging it out for someone else. They realized that the juice bar concept in Kolkata had not yet caught on and thus started The Yellow Straw.