You all have probably read my tweets and facebook posts where I was updating you on the #WhatTheBlack activity and the clues that were sent out each day. Kudos to the team for coming up with such an excellent promotional campaign and managing to keep us all engaged for those 4 days, even my family members :D. My mum would wait eagerly for the clues to arrive and if it came when I wasn’t at home, she would call me and excitedly share what’s inside the package.