The other day I was at Shopper’s Stop checking out some clothes when I noticed a new display at the Revlon counter. Yes, the Ultra HD Matte Liquid Lipcolors are here and available in 8 shades. I had a mild heart attack when the guy at the counter said that these are priced at Rs 1195. My immediate reaction was WTH! I’ll just pay Rs 250 more and get a MAC lipstick. But again, the packaging and the shades looked pretty, this was a new range and they were also giving a CCD voucher for 6 free capuccinos or tropical icebergs to be redeemed over a period of three months. So, I went ahead and bought the shade Passion and technically paid around Rs 400 for the lipstick (6 Tropical Icebergs cost Rs 804 :D)
The packaging is quite fancy. The lipstick comes in a red pouch with the product name printed on it. The tube itself has a flat round shape (the Chambor matte liquid lipstick packaging is very similar) and there is a sponge applicator inside. When you open the cap, you will be hit with a very strong and synthetic vanilla milkshake type smell so be aware if you have a sensitive nose. I wish Revlon toned down the smell a few notches because it is just way too strong. Thankfully, the smell subsides in a few minutes.
Coming to the formula. these are definitely not matte liquid lipsticks! I would call them a hybrid of a lip balm, gloss and a liquid lipstick. When you apply, it feels almost lip balm like and there is considerable shine. The color settles down after nearly an hour to a semi-matte/creamy finish that feels very comfortable on the lips. Passion is a beautiful red with excellent pigmentation. The problem is that it transfers so if you are eating and drinking, you will leave your mark pretty much everywhere. If you don’t plan on doing any of that, the color will stay put for nearly 5-6 hours without fading or feathering.
Now for the big question. Are these worth it? If you are looking for a true matte liquid lipstick, these are not for you. However, if you are not a matte liquid lipstick fan, you will love this formula because of how light, creamy, moisturizing and comfortable it feels on the lips. So it really depends on personal choice. 1195 I still think is way too much and the price should have been within the 800 mark. If it is any consolation, you get free coffee with each purchase 😉
Here I am wearing Passion. What do you think of the shade and of this range? Would you buy any of the lipcolors?