Denims, more specifically, jeans, have taken over the clothing industry faster than any other garment has and are as widely embraced, worn and loved the world over. The classic symbol of the American West is now a staple in wardrobes around the world.
Nowadays when we think of buying something, we instinctively turn to our favorite ecommerce websites. We think that online shopping is a sure shot way to get great discounts and save a good deal of money. Brand Factory, India’s largest fashion discount store chain with its recent Great Offline Denim Festival aimed to shatter that myth.