Aahamori is the brainchild of Amrita, a Parsons School of Design graduate who seeks her inspiration from Frida Kahlo and Mexican fashion. Aahamori was officially launched in Kolkata at Maka Maka with a fashion show where models sashayed and swayed to Latino music wearing clothes and elaborate headgear that reflect the essence of Amrita’s designs – whimsical, boho-chic and fun to wear.
Introducing Aahamori
In this post, I am introducing you to Aahamori, a fashion brand and the lovely lady behind the brand, Amrita Chatterjee, a Kolkata girl who one day decided to quit her corporate job and follow her heart. Her heart lay in fashion, in Indian hand loom textiles and block prints and that prompted her to launch her own label, Aahamori. In Amrita’s words “ I take inspiration from Daily Objects. Nature comes naturally to my designs. A big fan of hand loom textile and Indian Block Prints and privileged to have worked with some legendary craftsmen who are the pride of our country. I love experimenting with natural dyes and techniques…… I am trying to use both the East and the West in a harmonious way in my designs”
Amrita officially launches Aahamori tomorrow in Kolkata and I wish her the very best. Here is a glimpse of what Aahamori offers. For more information, check out the website.